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Viagra; A journey from trademark to lifestyle

It is true that we all receive daily junk mails with subjects like 'buy Viagra', 'cheap Viagra', 'Viagra for erectile dysfunction', 'buy cheap Viagra online' etc. Keeping these Viagra selling effort aside, we also come across phrases like 'Political Viagra', 'Economic Viagra', 'Sales Viagra', 'Fashion Viagra'; used in write-ups related to fields which has nothing to do with the blue pill meant for erectile dysfunction.

Viagra a tiny six lettered word has created a revolution in our world. Have you ever thought what does Viagra mean or where has this term been derived from? You will be surprised to know that the term Viagra never existed in any language on this earth. But then how did Brand Viagra evolve? Pfizer chose this name because it was not used in English or in any other foreign language and hence it did not convey a particular meaning. They wanted a name which was safe to avoid causing any humiliation or misunderstanding to anybody.

A word that emerged from nowhere is now present everywhere. Credit goes to the ultimate branding paradigm of the pioneer ED pill. Today, Viagra has crossed the boundary of medical world and is associated with different aspects of life, adding meaning to them. The journey started in the year 1998 and since then Viagra never looked back. With its introduction people started looking at sex and sex related problems from a different angle. A man is not impotent any longer, he has a disease called erectile dysfunction and the condition is very much treatable, he just needs to consult his doctor and get a Viagra prescription. Sexual problems along with sexual relationship quality within the couple never got so much focused, nor was it a matter of serious concern before the introduction of Viagra. It was never included in the budget of a couple, to buy Viagra for the sake of sexual fulfillments. Today people enjoy sexual life till the age of 80. Middle aged and aged population have become sexually active as a result of Viagra magic.

It would be wrong if we think that only middle and elder population buy Viagra to experience the Viagra effect. Viagra is no longer a father's or a grandpa's little blue pill. Viagra makers are running innovative campaigns with slogans like "Get back to mischief", to change the medicine-like image of Viagra. They are targeting younger men by showing devil's horns seeming to emerge from behind a middle-age man's ears. Definitely America was never so much sexually active nation before the use of Viagra medication. Popularity of this erectile dysfunction drug can be measured by the number of Viagra orders placed everyday on the internet. The web market is offering cheap Viagra online and is making Viagra easily available so that people can buy Viagra from the ease of their home.

Viagra is no longer a trademark; rather a word, once meaningless proper noun, now turned into an adjective, closely related with life & society. Today Viagra is synonymous to virility, catalyst, strength, power, vigor, courage, guts, fortitude, promise, spirit, machismo, charisma. Viagra has made a permanent place in the vocabulary of modern writers coming from fields of economics, social, political, fashion & style, cinema and even television. Viagra is indeed a lifestyle today!

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