Impotence in Modern Society
Impotence has been there since the birth of mankind. It is a loss, which is considered to be ;a part of every man's life and is deeply mourned.'Suffering in silence' was the term that was used for men who lost their erection as it is like losing a foot, but with only he who lost it, knows it. And the psychological effects multiply with time.
There was really no hope for men with erectile dysfunction even when Brindley, Ph.D. dropped his trousers in front of the American Urological Association audience to demonstrate the effect of the medicine injected into his penis. Impotent people remained hopeless till Viagra was introduced in 1998; the sex therapists and others who professionally deal with sex were seen to heave a sigh of relief. The most awaited drug for erectile dysfunction was launched by Pfizer and soon people were taking about Viagra, if not directly about erectile dysfunction.
Sex, a powerful icon in the modern world
Sex has never been so powerful a term which could take the U.S. by storms. But this storm was elevated by Viagra, the little blue pill. "The pill revived sex or at least talking about it" as it was described by Douglas Martin on May 3 1998 in the New York Times. World has changed dramatically ever since Viagra was first released and truly the modern sexual perception will remain indebted to Viagra for the stir-up it brought to the sexuality of modern American lives.
Viagra has not only been used to treat erectile dysfunction; it was also used by millions of other men in the US. It has changed many relationships and the way we look at them now. For many people it has been a life savior, because impotency has been a question from the dawn of civilization, for which the human race could never find a solid answer till Viagra came. So, the Viagra impact on modern sexuality was just inescapable.
Viagra unleashed sexuality
Why was Viagra so popular just within a year across the country? Because Viagra was something very different and also much easier to use than previous generations of magic potions, injections and vacuum pumps.
Apart from that, men have placed enormous hope on the wonder blue pill. They actually hope that Viagra has the capacity to change sex for better, even if someone is not suffering from erectile dysfunction, he can improve his sexual prowess with the help of Viagra. And they actually are depending a lot on Viagra to improve the quality of their sexual life.
At the same time, while expressing their views on Viagra, insurance coverage, and the effect of Viagra on the personal life and society, people have started discussing about their sexual likings and disliking as well as problems in sexual relationships. Viagra pushed the modern society a step forward where people can openly discuss the taboo subjects like sexuality and impotence.
Wives of men with ED are happy about their husband's restored sexual capacity due to Viagra. They clearly speak out in interviews for surveys and studies and television shows and radio talks etc about their own sexuality. Not to mention the political and sports personalities who have been pitching for Viagra.
Viagra, in the modern era, is synonymous to sexual vitality. Viagra has brought about a revolution in the modern sexual lives as well as in the society. Today, impotency is no longer a term which means 'curse from the heaven', All because of Viagra!